Simply Beautiful 91.3FM is a non-commercial, non-profit, public radio station. Therefore, it is unable to sell advertisements as is the practice on commercial radio. However, public radio can acknowledge donor support through underwriting. This is the significant difference between public and commercial radio. A commercial radio station runs advertising paid for by advertisers. In contrast, businesses, foundations and other organizations make contributions by sponsoring events and by underwriting programs and content on public radio.
On-air announcements may contain:
For any inquiries regarding Underwriting, please reach out to Laury Sisko at 254-526-1442 or email Laury.Sisko@KNCT.org
Why use Simply Beautiful 91.3FM for Your Underwriting Needs?
Sponsoring a KNCT-FM public service program is the best way to promote your business while at the same time demonstrating a commitment to giving back to the community.
Show support for your listener-supported radio station while acknowledging a special day for a friend, a colleague or a loved one with a DAY SPONSORSHIP. Day sponsor messages are intended to honor an individual, and may be purchased by another individual, non- profit or business. Sponsored messages will air 4 times on the scheduled day with a bonus airing. The sponsorship package costs $150 and includes 4 messages and an mp3 audio file emailed to you for approval.
Sample Day Sponsorship messages:
"Today’s programming is sponsored in part by Smith & Smith, LLC, acknowledging founder James Smith, on his 90th birthday."
"Today’s programming is sponsored in part by Alice Smith, wishing a happy 25th wedding anniversary to John, her husband, companion, best friend and confidant."